Full Stack Entrepreneur

I build the product, shape the market, and scale the operating system.

A portfolio for the work between engineering, growth, and strategy: fast prototypes, measured distribution, and systems that turn momentum into durable products.

Hear what I build toView mini-ventures

Operating Principles

  1. 01Ship fast, learn faster.
  2. 02Marketing is a product feature.
  3. 03Distribution starts before the build.
  4. 04Measure what changes decisions.

The 3 Pillars of My Stack

One operator across product, growth, and the business model.

The Build

Product & Engineering

Code, architecture, RSC-first interfaces, clean data models, and product loops that can survive the first customers.

Next.jsTypeScriptArchitectureMVP Scope

The Engine

Growth & Marketing

Acquisition experiments, A/B testing, positioning, landing pages, paid acquisition, analytics, and lifecycle systems.

A/B TestingPaid AcquisitionAnalyticsCRM

The Vision

Strategy & Operations

Financial modeling, roadmap tradeoffs, operating cadence, pricing, PM, and the discipline to pivot without drama.

Financial ModelsPMPricingOps

Mini-Ventures

Case studies framed as the full $0 to 1 journey.

Each project documents the gap, the minimum product, the distribution wedge, and the outcome or pivot.

Retention OS

The Gap
Solo founders knew churn was coming but lacked a lightweight signal layer.
The MVP
Built a cohort dashboard with Stripe imports and event-based risk scoring.
The Go-to-Market
Launched through founder communities with teardown-style onboarding calls.
The Outcome/Pivot
Validated a services-to-software wedge and pivoted toward lifecycle playbooks.

Launch Ledger

The Gap
Small launches had scattered experiments and no shared source of truth.
The MVP
Shipped an experiment tracker with KPI snapshots and weekly review prompts.
The Go-to-Market
Used public build notes, LinkedIn carousels, and warm outbound to operators.
The Outcome/Pivot
Reached the first paid pilot and narrowed the ICP to B2B micro-SaaS teams.

Signal Studio

The Gap
Early products needed better messaging before spending on acquisition.
The MVP
Created a prompt-assisted positioning workshop and landing-page scoring tool.
The Go-to-Market
Bundled it as a fixed-price sprint with before/after landing-page breakdowns.
The Outcome/Pivot
Turned repeated consulting patterns into reusable productized workflows.

Strava Swimming

Discipline, visible.

A cached Strava snapshot showing swim consistency over the last 14 weeks.

71.3

kilometers logged

LessMore

Spotify

Soundtracks of a solo-founder.

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Currently listening

בטי בטי בם

Ariel Zilber

Builder in Public

What I am tinkering with now.

  1. Testing a sharper onboarding loop

    Reducing the first product action to one decision and one measurable outcome.

  2. Learning where paid search breaks

    Mapping the gap between high-intent keywords and actual founder willingness to pay.

  3. Swimming as operating rhythm

    Using long sessions to pressure-test strategy and reset attention before deep work.